I&I: Conservatism Inc.’s Shrinking Consumer Base

I&I: Conservatism Inc.’s Shrinking Consumer Base

If there’s a future for conservatism, it must include Millennials and Gen Z

Today’s conservatism looks like the political version of Sears, Roebuck and Company — a former titan in the marketplace that has lost its luster. Only 12% of young people consistently identify as conservative. For years, conservatives have sought to ensure their preferences were preserved on the policy landscape. However, their weak position among Millennials and Gen Z will demand much more humility and listening. Conservatism Inc. needs to go through a turnaround and restructuring before it heads to a complete corporate liquidation.

Walking up and down the aisles of Conservatism Inc., you will quickly understand why many young people aren’t buying what conservatives are trying to sell. If Conservatism Inc. wants to rival their progressive competitor they’re going to need to understand the demographics of this target audience and begin an aggressive campaign to win their business.

Doug McCullough is director of the Lone Star Policy Institute based in Dallas, Texas, and Brooke Medina is communications director at Civitas Institute, based in Raleigh, N.C.

Read more at Issues & Insights